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#27: Michael Humblet - The inverted pyramid of customer acquisition
Michael Humblet has more than 20-years of sales experience & has held titles such as sales director, VP of sales, head of sales… you name it!
However, recently Michael decided to focus on something else because he saw a big shift happening in the market.
For instance, Michael noticed people were no longer buying as they used to. Technology has disrupted the buying journey and that had consequences for the revenue department.
That’s why after 20 years in sales Michael decided to found Chaomatic, a video marketing agency with a big focus on storytelling.
In this episode we’ll talk about how to acquire new customers, the importance of content creation & how the future of sales might look like.
Enjoy the episode!