#8: Koen De Witte - What the history of Martech can teach us about the evolution of Salestech
Would you like to connect with Koen inside our community?
In this 8th episode of the revenue discussion podcast we had the pleasure to have Koen De Witte on the show. Koen is the Managing Director & Founder of LeadFabric, a pioneer in the alignement of sales & marketing operations in complex B2B environments.
In this episode we go into depth about the growth of Martech, how this technology is still evolving and what the future is for both Martech & Salestech.
Especially the future of Salestech in an interesting one, because it’s now in the same space where Martech was many years ago. Koen gives his views on the future of it and how it can drastically impact the way tevenue teams work.
Enjoy this episode full of lessons from the Mar- & Salestech world.