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Books To Choose From
Matthew Dixon & Ted McKenna
This book offers a paradigm-shattering approach to overcoming customer indecision in sales. Drawing on a first-of-its-kind study, it reveals the surprising truth that addressing the customer’s fear of failure is the key to closing more sales.
The Sales Acceleration Formula
This book presents a scalable, metrics-driven approach to growing revenue and building a successful sales team. It outlines Mark’s formulas for hiring, training and managing to enable better buying for customers and faster selling for salespeople.
The SaaS Sales Method
Jacco Van Der Kooij & Fernando Pizarro
This book breaks down the science of sales into basic elements for modern revenue leaders to improve their entire system. It provides a framework to structure processes, shifting from a superstar culture to a science culture.